are building a stage for our community's future."1. The proposed Performing Arts Center is Affordable.
The Board of Directors for the proposed Performing Arts Center recently completed a
re-design and brought down the construction cost of the facility with
the assistance of Gilchrist Ross Crowe, local architects. The facility
is now at $52 million with a 1,700 fixed-seat performance venue,
multi-purpose public spaces, stage support and administrative
space. (The construction cost is down from the estimate in 2011
of $89 million.) Our request from sales tax dollars to build the
Performing Arts Center is only $30 million. This is less than the
right- away (not construction cost) for widening some sections of
2. The proposed Performing Arts Center is Sustainable.
James Baudoin, an FSU Grad in theater management, and the project
manager for several Performing Arts Centers during his 35-year career
wrote a Sustainability Study that demonstrates our proposed Performing
Arts Center can be sustainable from the outset, balancing expenses with
a realistic mix of earned and unearned revenues. Programming
assumptions are based on the best available information regarding
future use by local performing arts organizations and a wide range of
community and professional activities. A majority of revenue
(58%) and expense (52%) will come from programming the Performing Arts
Center will present itself: Broadway Tours and Family &
Celebrity Artists. The current 1% bed tax that has been committed
to the Performing Arts Center is sufficient to fund on-going operation
with no advalorem taxes committed. The budget also provides for a
$250,000 operating reserve as part of the budget.
3. We have completed a preliminary site plan design –
We have visuals to show you! These artistic renderings are meant to convey the possible look and
feel for the future facility. They are exciting and inspiring but
they are preliminary and will evolve during the final design
process. A final design will not begin until after the Sales Tax
vote and the time line for construction has been set. It will
take architects approximately a year to complete, in conjunction with
contractors and site work professionals.
4. The Performing Arts Facility will create significant economic benefits.
Glenn Robertson, a highly respected economist and former Director of
Budgeting and Finance for Governors Graham, Mixson and Martinez
conducted an Economic Impact Study comparing us to Performing Arts
Centers around the country.
It will add New jobs: One time impact during construction can = 1,200+
jobs and on-going jobs to operate the Center = a range of 213 to 398
It will increase citizen incomes and community sales: A new
Performing Arts Center created $3.9 million in Paducah, Kentucky and
$9.2 million dollars in Omaha, Nebraska.
It will enhance tourism: The Roberston Study demonstrates that it
will attract out-of-town visitors to our community and increase
community sales. The Performing Arts Center in Paducah, KY has
over 40% of its visitors coming from over 50 miles away to see
events. It will give other visitors to Tallahassee a reason to
extend their stay by providing them something exciting to do while they
are here. It will retain local dollars currently leaving town as
our citizens go to other cities to see cultural events or entertainers.
It will stimulate economic development over many years:
Performing Arts Centers are a catalyst for development and
redevelopment of nearby properties. They create demand for
restaurants, hotels, and other commercial activities as a result of the
foot traffic they generate. Gains in property tax receipts from
downtown properties in Madison, Wisconsin increased by $18.9 million
It will create an active and vibrant downtown: Increased activity
will create the long sought after 18-hour downtown the City has tried
to create. This in turn creates a reason to live and work
downtown. Condos in downtown Madison, Wisconsin grew in taxable
value by over $500 million and downtown properties paying taxes grew
from 2,425 to 5,433 over 10 years.
It will generate needed revenue for schools and public services: Bottom
line - a Performing Arts Center contributes to a community’s economic
5. Who is this Performing Arts Center for?
Everyone. It is all about people and the experience they will
have in a building that reaches out to the entire community. A
full spectrum of entertainment will be featured. (See the
potential listings in the notebook.)
6. The Performing Arts Center enjoys significant support.
More than 2,000 people have signed on as Members who are in favor of
seeing a Performing Arts Center in Tallahassee’s future. To
see the list, go to: www.theFLCenter.org.
7. Why are we building it, when we have Ruby
At the March 14th Sales Tax Committee meeting Don
Gibson, Dean of the FSU College of Music and the individual who lead
the renovation at Ruby Diamond spoke in favor of the Performing Arts
Center. He indicated that Ruby Diamond is at capacity with no
possibility of increased availability for community performing arts
groups. Simply put, Ruby Diamond is not a venue that belongs to
8. Where will the Performing Arts Center be built?
We have an option on the “Johns Site”, an empty lot on Gaines Street
between Bronough and Duval. The site is perfect to serve as a
cultural and community catalyst for the Gaines Street Cultural District
that is developing between Cascades Park and College Town. (There
is a Map under the “Presentation” tab)
9. What about the name, “The Florida Center”?
The ultimate name for the Performing Arts Center is still to be
determined. A future donor may make a large enough donation with
“naming rights” for the future Center. “The Florida Center
for Performing Arts and Education” is the name of the non-profit,
501(c)3 corporation that is building support for the proposed
Performing Arts Center, at the direction of our City and County